January 6-9, 2027
Palm Springs, California
Winter Summit is three days of strategic planning,
industry-shifting insights and game-changing conversations
with people who get it.





We know one of the biggest drivers of success is strikingly simple: an annual strategic plan, broken into quarters, tracked monthly and led weekly or bi-weekly across your team.
Most owners never build that properly. Their year ends up running them instead of the other way around.
The Members who do this well don’t guess their way through the year. They know what they’re building and how they’re going to get there.
Every January, the BTA Community gets in the same room to step out of the day-to-day and build the plan you’ll run all year. Not in isolation. In a room full of serious operators who will challenge it, call out the gaps and make it better.
In three days, you walk out with a plan that’s been tested, challenged and ready to run and we’ll hold you accountable to it for the rest of the year.
Winter Summit is core to the BTA rhythm. It’s where the next 12 months get decided.
If you want a year that actually goes to plan, this is where it starts.
Location
Mountain views, open layout, everything set up so you can step back and think. Set in the Coachella Valley, the Renaissance Esmeralda gives you space to
get out of the noise and focus.
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January 6-9, 2027
Palm Springs, CA
Join hundreds of growth-focused contractors.
Travel is simple. Logistics are handled. Show up and get to work.
Winter Summit isn’t something you decide on.
It’s part of how you run your year. Here's how registration works:
Get early access
pricing
One Day Only
Winter Summit Attendees get first access because they’re already in the program rhythm and can lock in while planning next year.
Access
Closes May 1st
Plan ahead and lock in your spot before the year gets away from you. This is part of how BTA Members operate.
Offer
In August 2027
If you’re already registered and on the livestream, or one of the first 100 to register during it, you’ll be entered in a draw to have your Summit registration covered.
Pricing
Closes Nov 15th
The full cost for three days of everything you need for a high-impact Winter Summit experience is included. By this point, most Members already have their spot locked.
This isn’t marked up. You’re covering the cost of the event, nothing more.
You’re responsible for flights and transportation. We’ll point you in the right direction.
